James Wiggs
Introducing...  The IM Clinic founders

"Success in Internet Marketing requires focus, dedication, and working smart as well as hard. Also, great tools can make the difference between little and huge success. John and I have been developing killer software tools for many years, and now we're sharing our expertise with you. Join the IM Clinic to discover how our tools and training will help you work smarter!" - James Wiggs

"It's an exciting time to be an Internet Marketer and there's never been more opportunity than there is right now. However, it's important for new people in this business to realize that it's not about finding a 'Get Rich Quick' scheme. It's about finding great systems and tools for building a business that can work quickly to make a life-changing and freedom providing income. Sign up now so we can help you succeed!" - John Messmer


John Messmer
  • Get our Affiliate Marketing Clinic -- over 4 hours of information-packed video training
  • Full access to our email training series; more training and information coming out every week
  • Answers to your Internet Marketing and website building questions
  • Cut-and-Paste templates for great-looking web content, and code examples to add dazzling functionality to your sites
  • WordPress plugins built here at the IMC for our members -- many of them absolutely free!
  • Plus even more great bonus information and opportunities
 
 

Online Copywriting Mistakes

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If you've approached your copywriting in a systematic way, you have probably done a lot of studying. You have probably read at least a few of the great books on copywriting by the likes of David Ogilvy or Claude Hopkins, and make no mistake, the same principles discussed in their books continue to apply for online advertisers. That said, there are some things that these folks who came from the age of print media won't even think to warn you about that you really need to be aware of.
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Banner Ads: Go Big or Go Home

Getting Started With Banner Ads

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If you've been in the Internet marketing business over the past few years, you've probably heard more than once that "banner ads are dead." It's such a common (and blatant) misconception that it almost seems deliberate. You hear it every time you turn around, but if you actually talk to big players in the business about where they get their traffic, the most common answer you'll get is "media buys." Folks, "media buys" means banner ads.

Banner ads are probably the single most scalable sources of traffic available online. Banner advertising is what you do when you want to get your offer in front of tens or even hundreds of millions of eyeballs per month. Nothing else even comes close. The smaller players do SEO or PPC or PPV; the big players do media buys, and they can bring in more traffic than all those AdWords or SEO or Facebook campaigns combined.
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Doing Web Design for Mobile

There are now more web-enabled mobile devices on the planet than there are computers. The total number of such devices is expected to hit 1 billion by the year 2013. What does this mean to you? First and foremost, if your site isn't mobile-compatible, you're almost certainly leaving a lot of money on the table.

That said, enabling your site for mobile properly is not the simplest job you will ever have to do. There are a lot of issues to consider if you want to get it right.

Designing for Mobile: Problem #1

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The biggest single problem with designing a site for portable devices is that there are a huge number of them. What do you design for? How do you approach the problem efficiently?

You've got the iPhone, which is clearly the front-runner right now. But then there's the iPad, Android devices, BlackBerry, and even the Windows tablet. You simply can't code a separate version of your site for each one, there are far too many to do that.

On the other hand, you can't do a one-size-fits-all, as so many people used to do. There's just far too much difference in capabilities between devices. A site that works for the iPhone or Android devices, with their smaller screens, will be horribly frustrating for an iPad or other tablet user.
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The fallout from Google's latest update, code named "Penguin," continues. This has affected a lot of people in the Internet marketing industry, often more severely than even the previous "Panda" update. Penguin has targeted a lot of low quality link strategies specifically, earning it the nickname "The Webspam Update."

Both of these updates were intended to increase the quality of Google search results, but in very different ways. Panda applied advanced artificial intelligence techniques and focused more on the content of the pages being ranked; for example, if too large a percentage of the page was taken up by advertisement space, it caused a penalty.

Penguin focuses more on the types of links coming to the page. It targets "low quality" link strategies, discounting links from known link farms, and so on. Basically, if your SEO strategy is based mainly on having lots of low-PR backlinks to your site, you probably got nailed by Penguin.
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Security Issues With WordPress

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So, you're using WordPress for your blog or other marketing website. Great! WordPress is a fantastic piece of software, and in and of itself is extremely secure.

The problems start when you begin to extend the capabilities of WordPress with custom plugins and themes. Because of this extensible nature of WordPress, it is one of the most hacked platforms on the net.

The problem is that these add-ons often have not had nearly as much security vetting as they should, certainly not as much as the core code of WordPress itself. This leads to all sorts of potential security problems, and since the only security auditing done on most plugins is that done by the authors themselves, security holes can exist for months or even years.
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