Configuring Platinum SEO Pack

Platinum SEO Pack Basics

Platinum SEO Pack is a WordPress plugin that automates a great deal of the basic SEO optimization of your posts and your blog site as a whole. It allows you to do a basic configuration and then focus on the content of your posts instead of the details of optimizing them for SEO. If you've been reading our blog for a while, you've seen some previous posts on this plugin: one on installing platinum SEO plugin, another on basic SEO concepts that touched on the use of Platinum SEO for that purpose. This article will go into much more depth about how to properly configure Platinum SEO for use.

How to Use Platinum SEO

How to use Platinum SEO depends strongly on what type of site you are putting together. Are you building a normal blog with uniquely generated content that you are maintaining on a regular basis? Or are you creating an autopilot niche blog that you intend to leave unattended as you do other work? Both are legitimate techniques for internet marketing, but you need to configure Platinum SEO differently because the two types of blogs will have a fundamentally different emphasis.

Refer back to the article on SEO Basics for more information, but the basic issue is that you want every post or page on your site to have a single indexable "version" and only one "route" to it so that when the search engines crawl your site they won't find the same article content multiple times and penalize you for "duplicate" content. You do this by flagging certain types of archive pages as "noindex" and links to those archives as "nofollow". There are 4 types of archives that you can control access to using Platinum SEO:

  • Date-Based
  • Author-Based
  • Category-Based
  • Tag-Based

If you are generating unique content for your blog and maintaining it regularly, you will be posting your pages in a systematic way under specific categories to which you will have given significant thought. This is generally the type of archive that you will want to emphasize. On the other hand, auto-pilot sites generated using techniques like those from Auto Content Cash will almost always be tag-based because that is the type of organization that is readily possible to automate. So, once you have determined which model best suits the blog you're working on, continue to the next section and we will run through the full configuration page with proper settings for each.

Platinum SEO Configuration Page

The Platinum SEO settings page can be a little daunting when you first look at it, but if you understand what the settings do and the rules-of-thumb from the previous section, you will probably be able to guess, even before we tell you, what the proper settings will be for many of the options. We will run through the settings in the order they appear on the page and give the appropriate values for each type of blog.

  1. Automaticaly do 301 redirects for permalink changes
    • Always Checked
  2. Home Title
    • This is the Title for the home page of your blog
    • Put your global primary target keyword phrase FIRST
    • Google limits this to 65 characters; don't go over
  3. Home Description
    • Put target keyword phrase FIRST
    • Generate more detailed description of your site as a whole
    • Try including a few more keyword phrases that you are optimizing for
    • Add "buying" keywords if the site markets products and/or services
  4. Home Keywords
    • Drop in main keywords, some buying keywords, some extra keywords
    • Don't include full keyword phrases, this might be perceived as overkill by Google
  5. Canonical URLs
    • Always Checked
  6. Rewrite Titles
    • Always Checked
  7. Post Title Format
    • Strip down to just "%post_title%"
  8. Page Title Format
    • Strip down to just "%page_title%"
  9. Category Title Format
    • Strip down to just "%category_title%"
  10. Archive Title Format
    • Strip down to just "%date%"
  11. Tag Title Format
    • Strip down to just "%tag%"
  12. Search Title Format
    • Strip down to just "%search%"
  13. Description Format
    • Strip down to "%description%"
  14. 404 Title Format
    • Strip down to "Nothing Found for %request_words%"
  15. Paged Format
    • Strip down to " - Part %page%"
  16. Use Categories for META keywords
    • Always checked
  17. Use noindex for Categories
    • Checked for Auto-Content
    • Unchecked for Unique-Content
  18. Use noindex for Date based Archives
    • Always checked
  19. Use Tags for META keywords
    • Always checked
  20. Use noindex for Tag Archives
    • Unchecked for Auto-Content
    • Checked for Unique-Content
  21. Use noindex for comment pages of posts
    • Always checked
  22. Use noindex for comments RSS Feeds
    • Always checked
  23. Use noindex for all RSS Feeds
    • Always checked
  24. Use noindex for Search result pages on the site
    • Always checked
  25. Use noindex for sub pages
    • Always checked
  26. Use noindex for author archives
    • Always checked
  27. Use noodp meta tag
    • Always checked
  28. Use noydir meta tag
    • Always checked
  29. nofollow category listings on pages
    • Checked for Auto-Content
    • Unchecked for Unique-Content
  30. nofollow category listings on posts
    • Checked for Auto-Content
    • Unchecked for Unique-Content
  31. nofollow archive listings on page
    • Always checked
  32. nofollow archive listings on posts
    • Always checked
  33. nofollow external links on front page
    • Always checked
  34. nofollow login and registration links
    • Always checked
  35. nofollow links to tag pages
    • Unchecked for Auto-Content
    • Checked for Unique-Content
  36. Autogenerate Descriptions
    • Always checked
  37. Additional Post Headers
    • Leave this empty, don't worry about this
  38. Additional Page Headers
    • Leave this empty, don't worry about this
  39. Additional Home Headers
    • Leave this empty, don't worry about this
  40. Log important events
    • Always unchecked

As you can see, most of the settings are the same for both types of blogs. The general rule is, which ever method of categorizing and indexing your posts is the best optimized is the one that you should allow the search engines to follow and index. We can go into more detail on the rationale for the other settings at a later time if there is interest. Also, we want to add that many of these basic settings we learned how to configure for auto-content sites from the training in the Auto Content Cash system. A big hat-tip to Brian Johnson, Alex Goad and Jared Croslow for their excellent training videos in that course. Please feel free to leave questions in the comments if you have them. We try to let no question go unanswered here at the IMC!

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