Getting Started with Platinum SEO Plugin

Why Use Platinum SEO Plugin?

On-site SEO is important to improve your rankings in search results on topics relevant to your blog. But the details of SEO can involve a lot of effort, and many people are confused or uncertain about what is required to do it. If you are using WordPress for your blog, a lot of the grunt work of SEO can be done automatically for you if you install the right plugins. One of these is Platinum SEO plugin, but to get the most out of it you must configure it properly and follow some basic rules for using it as you add posts to your blog.

About Platinum SEO Plugin

Using Platinum SEO Plugin to optimize on-site SEO of your WordPress blog is a straightforward process and well worth the effort of installing and configuring it. This article series will walk you through the process of installing, configuring, and using Platinum SEO plugin on your blog, with some tips about SEO concepts in general thrown in along the way.

Platinum SEO Plugin is one of several automated WordPress SEO tools out there; in fact, it is based on an older plugin called "All in One SEO Pack". That plugin has been used by a lot of bloggers over the years and still is an excellent tool for on-site SEO. However, in 2008 the original writer and maintainer of that plugin stopped working on it, and the future of the plugin was in serious doubt. Eventually, a new maintainer stepped up and development of All in One has continued, but not before Platinum SEO was created. We have settled on Platinum SEO for our blogs because it has some additional capabilities not handled by All in One that we find very useful, and it is maintained by a small group of developers so it seems less likely that it will end up unsupported. That said, most of what we have to say about Platinum SEO will work equally well with All in One if you choose that plugin instead.

Getting Platinum SEO Plugin

Getting Platinum SEO is simple; it is available on the main WordPress.org website. The current URL is http://wordpress.org/extend/plugins/platinum-seo-pack/ but in the (unlikely) event that the URL changes, here is the process for locating the plugin:

  1. Go to the wordpress.org main page
  2. Click on the "Extend" tab at the top of the page
  3. Click on the "Plugins" link on the Extensions page
  4. Type "Platinum SEO" into the plugins search box and click the button
  5. Click the link to the Platinum SEO page that comes in as the top result
  6. Click the "Download" button at the top right
  7. Save the ZIP file to disk

Installing Platinum SEO Plugin

Unpack the Platinum SEO zipfile with a tool like WinZip. Or, in Windows XP and newer, just right-click the zipfile in your file browser and select "Extract All" in the popup menu. When you do this, you will end up with a directory named "platinum-seo-pack" that contains all of the code and support files for the plugin. You will need to upload the plugin directory to your WordPress blog and then log into the Administration site to activate it. There are many tools for doing this; we choose to use WinSCP because it allows us to connect with SFTP (Secure FTP) if our hosting provider allows it. SFTP is more secure than FTP because the connection is always encrypted, even when your username and password are sent; traditional FTP sends your username and password over the internet in clear text, so it could be captured.

  1. Unpack the zipfile from WordPress with your tool of choice
  2. Connect to your hosting provider using WinSCP or another client like SmartFTP
  3. Log in with the username and password for your web account
  4. Navigate in the left pane of your client to the directory containing platinum-seo-pack
  5. Navigate in the right pane into your blog's main directory
  6. Inside the blog, navigate into wp-content, then into plugins
  7. Click and drag platinum-seo-pack into the plugins directory to upload it

Hopefully you found this article useful; we really like Platinum SEO and use it all the time. We know how intimidating it can be to set it up, so we'll be putting additional articles on configuring Platinum SEO and using it day-to-day in the future.

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