Archive for June, 2012

Smart phones have made it possible for millions of people to take their technology with them when they head out from home. Savvy Internet marketers can use this fact to their advantage. Smart phones' GPS systems make it easier for their owners to get where they need to go, but they also make it possible for smart marketers to send messages tailored to the consumers' locations.

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Using this technology in this fashion has led to a whole new type of marketing often referred to as "location based marketing." Regardless of the size of your business, you can leverage this technology for expansion at a rate you might never have expected.

You can customize your mobile phone applications and your text marketing campaigns based upon the customers' locations to give them far more relevant information, personalizing the experience to an extent never before possible. When customers feel like the information you're sending them is meant *just for them* they are going to be far more receptive.

This is especially important in text messaging-based marketing because text messages are fare more immediate. Email can sit in a person's inbox for hours, days or even longer before it is read. A text generally gets read within a few *minutes* or less -- while the customer is still close to the business in question!

Ask yourself which is more likely to generate business: a potential customer will read an email message or pull up a website and be so compelled by your offer that they will put on their shoes, go out the door and drive to your restaurant/office store/clothing shop/whatever, OR: the customer opens your text 30 seconds after they receive it and see that they have a 2-for-1 coupon for dinner at a place that's just a block up and two blocks over?

We think you get the idea.
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At this point, pretty much everyone knows about Google's keyword tool, as well as Wordtracker and the basics of long and short tail keyword phrases. We're going to skip over all that for this post and talk instead about some other useful tools to get data about your niche. Here is a list of some that we like to use, and what they are good for:

These tools are all either free or have useful free versions!

http://stats.grok.se

This is a really great site that pulls data about Wikipedia's page view counts from wikimedia.org. It does some cleanup of the data and then displays that information in a graph representing the views of pages containing your chosen keyword over time. It's an excellent tool that lets you do two different but equally important things:

  • You can use it to get a quick grasp of just how big a niche is when compared to others or even the smaller, longer tail versions.
  • You can use it to get an idea for whether interest in your topic is increasing or decreasing, or if it has seasonal characteristics.

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Some pretty widespread panic erupted in the SEO world a few weeks ago when Google rolled out its latest algorithm update, "Penguin." The update dumped many sites into the deep, dark abyss of page 100 in the search results. Oddly, others have not really been seriously hit at all, despite the fact that their link profiles are very manipulative.

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This is turning out to be one of the more bizarre updates Google has released and it has kicked up a lot of debate on the subject of its real purpose.

Unlike the previous Panda update we all love so much (do we really need sarcasm tags?), this one doesn't seem to be aimed at improving Google's search results at all. Its primary purpose seems to be penalizing sites with manipulative link profiles, or sites that are in violation of Google's guidelines. Obviously, that could be seen as a contradictory statement.
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