This is a follow-on article, with more detailed discussion of the deceptive marketing techniques being used for the Whitehat Copycat 2 product launch. You can read the full Whitehat Copycat 2 Review for more information about the product itself.

Whitehat Copycat 2 Marketing Campaign

Doctor Evil

We’ve discussed the merits and faults of the product itself in our review, so it’s time to turn to what we consider the big problem with it: the way it’s being marketed. There are certain techniques used frequently in Internet marketing that we consider at best unethical, and at worst, despicable. We’ve seen these techniques being used more and more frequently, especially in the last 4-6 months. They’re practically a plague in the IM industry at this point, and we’ve decided we’re going to do something about them.

Don’t get us wrong: it’s very possible to make good money marketing online, and it’s also possible to do it ethically, by producing good products that provide real value. It’s also possible to slap together half-baked products that don’t provide any information or value you couldn’t get for free, then make a quick killing on them by using deceptive marketing practices. What’s really sad about the Whitehat Copycat 2 campaign is that they do have a good product, and there was absolutely no need for them to resort to these techniques — but they did!

So, what are the techniques they’re using in their campaign? Let’s start with what we consider the worst…
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