Training Clinic

Although Facebook Ads have been around for a few years now, they're still one of the newer online advertising platforms, but they're already among the behemoths of the Internet.

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Even so, the majority of online marketers haven't come close to realizing the leverage Facebook Advertising can have on their business. The fact is that people are still trying to run their Facebook Ad campaigns like they do their other PPC ad campaigns and Facebook Ads just don't work like that.

The bottom line is that although Facebook Ads are charged based on the Pay-Per-Click model, they are in fact a completely different animal. To best understand how Facebook PPC really does work, you do not want to begin by taking it from the 'how it's different from Adwords' point of view.  Rather it's better to learn it from its fundamentals and then on up through all its demographic and other targeting intricacies.

So really the mindset is just completely different and so are the various techniques you'll need to generate winning campaigns.
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If you've been in the IM game for a while, you know that methods of doing just about anything come and go. Some tactics get discarded because newer methods have been developed that do the job better or cheaper. Some get discarded because the technology has changed so that they are no longer viable. But frequently, they get dropped just because they aren't "cool" any more.

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Also, since a lot of traffic tactics involve "bidding" scenarios where marketers "compete" for a traffic resource, if a tactic becomes too popular it can become too expensive because competition drives the price out of reach for the majority of marketers.

However, the fact remains that those tactics still work, and they can remain profitable at some price. And after a particular method of advertising gets too expensive for a while, sometimes its price starts to come back down because people abandon it for cheaper methods.

Let's look at a three methods of generating traffic that aren't generally considered "hot" any longer, but we think are still worth looking at -- because they still work.
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Within the past few months, social search has been getting integrated into the top search engines. More and more news and information is being disseminated via the social media networks, particularly Twitter and Facebook. Several major news stories have broken via Twitter even before appearing on the established news sites.

When something big happens, people are tweeting it or sharing it via status updates on Facebook like never before. The search engines are adapting to this fact as quickly as they can, recognizing the fast-paced relevance of the information flowing through the social networks.

You can take advantage of this trend as well, if you take the proper steps to optimize your brand for social search, allowing you to get ahead of your competition and bring in customers quicker than ever. Here are some tips to help you with this.
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Smart phones have made it possible for millions of people to take their technology with them when they head out from home. Savvy Internet marketers can use this fact to their advantage. Smart phones' GPS systems make it easier for their owners to get where they need to go, but they also make it possible for smart marketers to send messages tailored to the consumers' locations.

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Using this technology in this fashion has led to a whole new type of marketing often referred to as "location based marketing." Regardless of the size of your business, you can leverage this technology for expansion at a rate you might never have expected.

You can customize your mobile phone applications and your text marketing campaigns based upon the customers' locations to give them far more relevant information, personalizing the experience to an extent never before possible. When customers feel like the information you're sending them is meant *just for them* they are going to be far more receptive.

This is especially important in text messaging-based marketing because text messages are fare more immediate. Email can sit in a person's inbox for hours, days or even longer before it is read. A text generally gets read within a few *minutes* or less -- while the customer is still close to the business in question!

Ask yourself which is more likely to generate business: a potential customer will read an email message or pull up a website and be so compelled by your offer that they will put on their shoes, go out the door and drive to your restaurant/office store/clothing shop/whatever, OR: the customer opens your text 30 seconds after they receive it and see that they have a 2-for-1 coupon for dinner at a place that's just a block up and two blocks over?

We think you get the idea.
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At this point, pretty much everyone knows about Google's keyword tool, as well as Wordtracker and the basics of long and short tail keyword phrases. We're going to skip over all that for this post and talk instead about some other useful tools to get data about your niche. Here is a list of some that we like to use, and what they are good for:

These tools are all either free or have useful free versions!

This is a really great site that pulls data about Wikipedia's page view counts from It does some cleanup of the data and then displays that information in a graph representing the views of pages containing your chosen keyword over time. It's an excellent tool that lets you do two different but equally important things:

  • You can use it to get a quick grasp of just how big a niche is when compared to others or even the smaller, longer tail versions.
  • You can use it to get an idea for whether interest in your topic is increasing or decreasing, or if it has seasonal characteristics.

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