Smart phones have made it possible for millions of people to take their technology with them when they head out from home. Savvy Internet marketers can use this fact to their advantage. Smart phones' GPS systems make it easier for their owners to get where they need to go, but they also make it possible for smart marketers to send messages tailored to the consumers' locations.

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Using this technology in this fashion has led to a whole new type of marketing often referred to as "location based marketing." Regardless of the size of your business, you can leverage this technology for expansion at a rate you might never have expected.

You can customize your mobile phone applications and your text marketing campaigns based upon the customers' locations to give them far more relevant information, personalizing the experience to an extent never before possible. When customers feel like the information you're sending them is meant *just for them* they are going to be far more receptive.

This is especially important in text messaging-based marketing because text messages are fare more immediate. Email can sit in a person's inbox for hours, days or even longer before it is read. A text generally gets read within a few *minutes* or less -- while the customer is still close to the business in question!

Ask yourself which is more likely to generate business: a potential customer will read an email message or pull up a website and be so compelled by your offer that they will put on their shoes, go out the door and drive to your restaurant/office store/clothing shop/whatever, OR: the customer opens your text 30 seconds after they receive it and see that they have a 2-for-1 coupon for dinner at a place that's just a block up and two blocks over?

We think you get the idea.
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