SEO Techniques

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At this point, pretty much everyone knows about Google's keyword tool, as well as Wordtracker and the basics of long and short tail keyword phrases. We're going to skip over all that for this post and talk instead about some other useful tools to get data about your niche. Here is a list of some that we like to use, and what they are good for:

These tools are all either free or have useful free versions!

http://stats.grok.se

This is a really great site that pulls data about Wikipedia's page view counts from wikimedia.org. It does some cleanup of the data and then displays that information in a graph representing the views of pages containing your chosen keyword over time. It's an excellent tool that lets you do two different but equally important things:

  • You can use it to get a quick grasp of just how big a niche is when compared to others or even the smaller, longer tail versions.
  • You can use it to get an idea for whether interest in your topic is increasing or decreasing, or if it has seasonal characteristics.

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Some pretty widespread panic erupted in the SEO world a few weeks ago when Google rolled out its latest algorithm update, "Penguin." The update dumped many sites into the deep, dark abyss of page 100 in the search results. Oddly, others have not really been seriously hit at all, despite the fact that their link profiles are very manipulative.

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This is turning out to be one of the more bizarre updates Google has released and it has kicked up a lot of debate on the subject of its real purpose.

Unlike the previous Panda update we all love so much (do we really need sarcasm tags?), this one doesn't seem to be aimed at improving Google's search results at all. Its primary purpose seems to be penalizing sites with manipulative link profiles, or sites that are in violation of Google's guidelines. Obviously, that could be seen as a contradictory statement.
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Configuring Platinum SEO Plugin

Configuring Platinum SEO Pack

Platinum SEO Pack Basics

Platinum SEO Pack is a WordPress plugin that automates a great deal of the basic SEO optimization of your posts and your blog site as a whole. It allows you to do a basic configuration and then focus on the content of your posts instead of the details of optimizing them for SEO. If you've been reading our blog for a while, you've seen some previous posts on this plugin: one on installing platinum SEO plugin, another on basic SEO concepts that touched on the use of Platinum SEO for that purpose. This article will go into much more depth about how to properly configure Platinum SEO for use.

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Platinum SEO Plugin, WordPress, and Basic On-Site SEO

Understanding Basic SEO Concepts

Basic SEO concepts apply to your use of Platinum SEO plugin to optimize your blog for search engines. If you understand these concepts, you are much more likely to configure and use the plugin to your best advantage. Note: for the remainder of this article, we will refer to Google; you should take this as shorthand for "any major search engine" as they all behave similarly. There are three major concepts that we will go over in this article, with an eye toward how they apply to WordPress blogs and how Platinum SEO plugin addresses them:

  1. Google can only analyze text content on your site
  2. Google weights keywords higher when they are emphasized properly
  3. Google dislikes content it perceives as "duplicate" and penalizes for it

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Installing Platinum SEO Plugin

Getting Started with Platinum SEO Plugin

Why Use Platinum SEO Plugin?

On-site SEO is important to improve your rankings in search results on topics relevant to your blog. But the details of SEO can involve a lot of effort, and many people are confused or uncertain about what is required to do it. If you are using WordPress for your blog, a lot of the grunt work of SEO can be done automatically for you if you install the right plugins. One of these is Platinum SEO plugin, but to get the most out of it you must configure it properly and follow some basic rules for using it as you add posts to your blog.

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