WordPress Tools

Easy Privacy Policy Generator 250x300 JPG

IMPORTANT UPDATE!!! Go to the bottom of the post!

You should always be sure to put a "Privacy Policy" page on your website, and the Easy Privacy Policy WordPress plugin makes this an absolute snap. It's a simple, single-purpose plugin that generates a great "legal boilerplate" policy page and allows you to customize it for your site. You can get a copy of the plugin code at this page or you can download it off the WordPress.org Plugins Site.

The search engines like to see a certain default set of pages on your site, like a Privacy Policy, a Terms and Conditions, Disclaimers, a Site Map, and a Contact Us page. Neglecting to add these page can negatively impact your search engine rankings for all search engines, not just Google. There are several excellent free WordPress plugins that make it simple and easy to comply with these requirements. We will be doing a series of short reviews on our favorites, and we've chosen the Easy Privacy Policy plugin to do first.
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More About Our IMC Custom Code

Folks, one of our users (thanks, Jake77!) dropped an email because he was having trouble with putting PHP code into one of the posts on his blog. When he described what was going on, and showed us the page that was broken, we saw the problem immediately, and I realized that there is another important plugin you need to have on your site if you are going to use IMC code in your posts.

Here is the problem: once you embed PHP code into your post or page, you must never, ever re-open the post in your editor in "Visual" mode. Now, the Exec-PHP plugin puts a warning at the top of the Edit Post/Page display to tell you about this, but it is still possible to miss what that warning is saying or not realize that it applies to you, and still make the mistake.
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Using Custom Code From the IMC

One of our core skills here at the IMC is web programming: PHP coding, HTML, CSS, JavaScript and so on. And, while WordPress is a fantastic platform to build websites with, it doesn't do everything. So, we like to provide our members with access to some of the custom programming we have done to add abilities that WordPress doesn't have.

You don't need to be a programmer or understand the first thing about programming to use these tools; we'll walk you through exactly how to use them. You just need to be able to use WordPress. If you can create a post or page, or you can add a widget to your sidebar in the WordPress administration area, you can use our custom code!

That said, if you want to take advantage of these code examples and snippets that we like to provide, you will need to install several plugins on your WordPress blog. All of the plugins are completely free, available at wordpress.org. The plugins are:

  • PHP Code Widget
  • Exec PHP
  • Raw HTML

To make things simpler for you, we've generated this quick how-to video to walk you through how to get the plugins, then install them on your site. Some of the details will be a little different if you work on a Windows computer instead of Linux, but this should give you enough to do the job.

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Configuring Platinum SEO Plugin

Configuring Platinum SEO Pack

Platinum SEO Pack Basics

Platinum SEO Pack is a WordPress plugin that automates a great deal of the basic SEO optimization of your posts and your blog site as a whole. It allows you to do a basic configuration and then focus on the content of your posts instead of the details of optimizing them for SEO. If you've been reading our blog for a while, you've seen some previous posts on this plugin: one on installing platinum SEO plugin, another on basic SEO concepts that touched on the use of Platinum SEO for that purpose. This article will go into much more depth about how to properly configure Platinum SEO for use.

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Platinum SEO Plugin, WordPress, and Basic On-Site SEO

Understanding Basic SEO Concepts

Basic SEO concepts apply to your use of Platinum SEO plugin to optimize your blog for search engines. If you understand these concepts, you are much more likely to configure and use the plugin to your best advantage. Note: for the remainder of this article, we will refer to Google; you should take this as shorthand for "any major search engine" as they all behave similarly. There are three major concepts that we will go over in this article, with an eye toward how they apply to WordPress blogs and how Platinum SEO plugin addresses them:

  1. Google can only analyze text content on your site
  2. Google weights keywords higher when they are emphasized properly
  3. Google dislikes content it perceives as "duplicate" and penalizes for it

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